How literature, romance and rebellion appears in contemporary trends of how modern millennial's live and get dressed for Fall 2025.

Take a look into Fall 2024 collection where I play an instrumental role in establishing trend-led seasonal direction for Womenswear at LOFT as we continue to give the brand a contemporary refresh.

Playing an instrumental role in establishing trend-led seasonal direction for Womenswear at LOFT as we continue to give the brand a contemporary refresh.

Hired to reimagine LOFT’s accessory offering. LOFT is one of America’s largest womenswear retailers whose purpose is to create product that inspires and connects women to their everyday lives.

Lou & Grey is an edited collection of sustainable and ethically sourced life-wear & accessories. Purposed towards a young, free-spirited, and sustainable conscious customer.

‘Lauren’ by Ralph Lauren represents heritage style for the modern-day woman by presenting a refined but casual approach to the core RL collection.

Seed Heritage is one of the southern hemisphere’s leading and most iconic contemporary fashion retailers with over 280 stores across Australia, New Zealand, South Africa, and Asia.

Acting as your eyes on the ground in NY this service delivers an overview of new and noteworthy brands to be aware of to help inspire and influence teams in lieu of the Covid travel restrictions

A passion project distributed post-covid when travel restrictions lifted. Explore my ever growing city guides.