ELENA VELEZ.
WISCONSIN.
Studying at both Parsons School of Design & Central Saint Martins. The womenswear aesthetic is "aggressive delicacy", inspired by her upbringing near the industrial activity of the Great Lakes, as well as brutalist architecture and the Belle Epoque.
Velez has famously built her brand around Midwest craftsmanship and community in her hometown of Milwaukee, where she hopes to one day set up a production hub; “entirely self-sufficient atelier, maker space, small scale factory in Milwaukee”