Seed Heritage is one of the southern hemisphere’s leading and most iconic contemporary fashion retailers with over 280 stores across Australia, New Zealand, South Africa, and Asia.

Starting in 2012 till 2017, I advanced from assisting to having full ownership on leading womenswear categories including outerwear, dresses, soft blouses, and skirts. The role included regularly traveling the globe to shop for concept, apparel, and accessories to identify seasonal big ideas and products. I was then responsible for managing all designer duties (including tech packs), communicating with overseas factories, fit comments, and fabric and trim developments.